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Hold the Line Hold the Line

Hold the Line is Air Force Materiel Command's campaign to reintegrate basic military activities, customs and traditions to foster increased interaction among its Airmen.

An emphasis on personal accountability led to AFMC launching the campaign in October 2010, aimed at reinvigorating the command's maintenance of standards, discipline and service culture.

As part of the campaign, AFMC bases will implement or reinstate face-to-face boards, reveille and retreat, and roll calls, among other initiatives.
tabAFMC Commander's Log 
Gen. Donald HoffmanAFMC commander emphasizes basics of military culture

by Gen. Donald Hoffman
Commander, Air Force Materiel Command

It is time to reinforce the need for basics. Many senior leaders, myself included, are concerned that, over time, we let personal accountability, compliance, and responsibility slip. We sometimes rely too much on technology to 'care for' and 'grow' our Airmen, which shortchanges many Air Force traditions that are beneficial to the establishment and maintenance of standards, discipline and service culture.  More
tabHold the Line 
Hold the Line: Don't aim for average

Hold the Line: We live in a fishbowl

Hold the Line: Truth is hard to hear but can set you free

Commentary: Hold the line on timeless leadership

Hold the Line: It all starts with feedback

Hold the Line: The importance of feedback

Hold the Line: Life lessons -- learning to be remembered

Hold the Line: Goals -- the key to success

Hold the Line: For motivational styles, glean from past

Hold the Line: Emotional Intelligence

Hold the Line: Culture of correcting standards

Hold the Line: Hold the line by holding conversation

Hold the Line: Strong leadership will always hold the line

Hold the Line: Rags to Riches

Hold the Line: Doing the basics ...

Hold the Line: Maintaining 3-D vision

Hold the Line: Face-to-face communication leads to valuable opportunities

Hold the Line: Chief's Corner

Hold the Line: Accountability and face time help us get back to basics

Hold the Line: Back to the basics means doing things right the first time

'Hold the Line' initiative gets under way within command

Commentary: Hold the line on timeless standards
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