Overview

The Vision:  “One Team…One Digital Lifecycle Enterprise”

The Why:  The United States Air Force is the most capable and effective airpower in the world. However, potential adversaries are rapidly delivering new capabilities and are threatening, and in some cases surpassing, our military dominance. The increasing time it takes to field new capabilities is the greatest hindrance to maintaining dominance in the future. 

The Campaign:  The Air Force Materiel Command Digital Campaign is an AFMC coordinated effort to move the activities of our enterprise, government and industry, to modern digital capabilities and processes. The desired end state is a collaborative, integrated digital environment that guides, orchestrates, and delivers the means for each individual across the enterprise to access the data, functions and elements needed to do a his or her job in a purely digital manner. This includes all functions, from acquistion to sustainment and beyond, not just engineering. 

The End Game:  To deliver capabilities to our Air and Space Force at ever increasing speed and efficiency by designing, sustaining, and modernizing them in an integrated digital environment. 

News and Updates

The Strategy

An AFMC top priority is to transition the Air Force life cycle enterprise into one that leverages 21st Century digital technology to manage Air Force technical baselines from concept through sustainment. The Digital Campaign aims to create a technical environment that provides for the delivery of cutting-edge capabilities at ever increasing speed and efficiency by designing, sustaining, and modernizing them in an integrated digital domain.  
 
  • To address the increasing time to field capabilities, AFMC must become digital, matching many non-military industries that have widely embraced digital tools, processes, and approaches--greatly improving their time-to-market.
  • Transitioning to a digital AFMC enterprise is foundational to our success and will be the critical enabler to delivering capability at speed.
  • Digital tools and processes can improve time and efficiency in each acquisition phase. 
  • The expected outcome is to deliver capabilities at ever increasing speed and efficiency by designing, sustaining, and modernizing them in an integrated digital ecosystem. 
  • Air Force enterprise adoption of innovative product development methods, processes, and tools can improve time-to-field, program agility, quality, and cost. 
  • The coordinated effort is defined by six lines of effort. 
  • The integrated digital ecosystem will guide, orchestrate and deliver the means for each individual across the materiel enterprise to access the data, functions and elements needed to do their job in a purely digital manner:  all functions, not just engineering. 

Digital Guide Now Available!

To learn more about the Digital Campaign, internal Air Force personnel can visit the Digital Campaign Guide at:

https://usaf.dps.mil/teams/afmcde (CAC Required)

External customers can visit the public Digital Collaboration site on APAN at:

https://wss.apan.org/af/aflcmc/default.aspx

Note:  First time visitors to the APAN page will need to create an account to visit the site.

Contact Us

For more information on the AFMC Digital Campaign, contact the AFMC Digital Campaign team.  

Lines of Effort

The Digital Campaign consists of six Lines of Effort (LOEs). Each LOE is lead by a champion (team lead) and is supervised by an Air Force Life Cycle Management Center general officer and/or Program Executive Officer who helps to maintain the focus and drive the accomplishment of the campaign objectives.  

  • LOE 0: Integrated Environment – IT Infrastructure
    • Champion:  Richard Kutter 
    • PEO Advisor:  Maj. Gen. Michael Schmidt

  • LOE 1:  Integrated Environment – Models and Tools  
    • Champion:  Thomas A. Lockhart 
    • PEO Advisor:  Brig. Gen. Anthony Genatempo
  • LOE 2: Standards, Data and Architectures
    • Champion:  Mitchel B. Miller 
    • PEO Advisor:  Brig. Gen. Heath Collins
  • LOE 3: Lifecycle Strategies and Processes 
    • Champion:  Lansen Conley
    • PEO Advisor:  Brig. Gen. Ryan Britton 
  • LOE 4: Policy and Guidance 
    • Champion:  Thomas Doyon                                           
    • PEO Advisor:   Paul Waugh
       
  • LOE 5: Workforce and Culture 
    • Champion:  Jackie Janning-Lask                                   
    • PEO Advisor:  Maj. Gen. John Newberry 
       

EVENTS

 Virtual Industry Exchange Day

 Event Slides:  Virtual Industry Exchange Day Presentation

WATCH the video of the live event.

Industry Day Frequently Asked Questions

 Digital Campaign RFI

 The AFMC Digital Campaign has posted an Request for Information (RFI) on the BetaSAM website at https://beta.sam.gov/opp/795c2cd63e6e435eba9d5c4daef93a16/view?keywords=%22digital%20campaign%22&sort=-relevance&index=&is_active=true&page=1.

The RFI includes defining a standard set of Digital Engineering (DE) features that acquisition team members select from to meet their overall acquisition goals and objectives. Prototype, demonstration system and commercial buys may require a modest set of DE features, while major acquisitions for enduring product lines may require a full set of DE features. Acquisitions in between may require a different set of DE features.

The AFMC Digital Campaign has produced a set of slides and other materials available at the BetaSAM link to explain the concept and use of DE features, from Acquisition Strategy to Contract award. The team is requesting feedback on the approach. 

Visit the BetaSAM site to learn more.

Digital News

  • Campaign final push addresses cultural, resource changes

    The Air Force Materiel Command Digital Campaign Line of Effort # 5 addresses the cultural and workforce changes needed to push transformation towards the AFMC we need. The final line of effort in the digital campaign arsenal leverages the successes of LOE Teams # 1-4 as stepping stones to transform

  • Harnessing the power of small businesses for digital transformation

    Research is the key. The Air Force allots a certain percentage of their research and development budget each year to small business. Why? Because funding small businesses to explore innovative ideas and new technology benefits the businesses themselves, the economy, national security and

  • Restructured guidance, policies drive digital transformation

    To drive digital transformation efforts across the enterprise, one Air Force Materiel Command team is taking a renewed look at legacy policies and guidance. The AFMC Digital Campaign Line of Effort #4 focuses on policies and guidance during the total lifecycle of a process, not just for engineering,

  • Hurst talks Digital Transformation on latest Contracting Experience podcast

    Kyle Hurst talks about the mission of the Digital Transformation Office and why it’s so important for the Air Force to automate unnecessary manual processes and transform digitally in order to compete with near peer adversaries on the latest episode of The Contracting Experience podcast. He also

  • Processes, strategies track cradle-to-grave lifecycle

    The development of strategies and processes for smooth, predictable acquisition in an integrated digital environment throughout the lifecycle of a particular program is the hallmark of line of effort three in the Air Force Materiel Command Digital Campaign.The goal is to acquire products and

  • Architecture models shorter production times

    WRIGHT-PATTERSON AIR FORCE BASE, Ohio - The Air Force Materiel Command Digital Campaign Line of Effort #2 focuses on Standards, Data and Architectures. A digital architecture allows faster fielding of weapon systems and the development of various platforms using standardized digital data systems.

  • Integrated Digital Environment provides glue for digital campaign

    The Air Force Materiel Command Digital Campaign Line of Effort #1 focuses on the integrated digital environment. An Integrated Digital Environment consists of a collection of data, models, and tools for collaboration, analysis, and visual representation of work activities across all functional

  • Information technology infrastructure provides foundation digital change

    Establishing the required information technology infrastructure for a digitally-transformed service is the first line of effort in the Air Force Materiel Command Digital Campaign. The main goal of this effort is to clearly express the IT infrastructure needs of a digitally-transformed acquisition