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Overview

The Vision:  “One Team…One Digital Lifecycle Enterprise”

The Why:  The United States Air Force is the most capable and effective airpower in the world. However, potential adversaries are rapidly delivering new capabilities and are threatening, and in some cases surpassing, our military dominance. The increasing time it takes to field new capabilities is the greatest hindrance to maintaining dominance in the future. 

The Campaign:  The Air Force Materiel Command Digital Campaign is an AFMC coordinated effort to move the activities of our enterprise, government and industry, to modern digital capabilities and processes. The desired end state is a collaborative, integrated digital environment that guides, orchestrates, and delivers the means for each individual across the enterprise to access the data, functions and elements needed to do a his or her job in a purely digital manner. This includes all functions, from acquistion to sustainment and beyond, not just engineering. 

The End Game:  To deliver capabilities to our Air and Space Force at ever increasing speed and efficiency by designing, sustaining, and modernizing them in an integrated digital environment. 

News and Updates

Roper joins first Digital Campaign virtual industry day
The Air Force Digital Campaign kicked off the first Virtual Industry Exchange September 21, hosting industry and academia to share the Digital Campaign strategy, invite input from the commercial and private sector, and to prepare participants for how the Department of the Air Force will conduct business in the digital age. (Air Force Digital Hangar illustration by Kenneth McNulty)
SECAF unveils new “eSeries” classification in nod to Department’s digital future
Secretary of the Air Force Barbara Barrett announced a new weapons system designator, the “e” series, at the Air Force Association Air, Space and Cyber Conference, Arlington, Va., Sept. 14, 2020. Aircraft, satellites, weapon systems and more that are digitally engineered will receive the “e” prefix.”
The New Digital Acquisition Reality
Dr. Roper Vision
AFMC Digital Campaign aims to modernize, streamline life cycle process
“Transitioning to a digital AFMC enterprise is a priority for our command and is foundational to our success in today’s adversarial environment. To continue to be the critical enabler for our Air Force and deliver capability at the speed of relevance, we need to leverage digital technologies to better enable a fully interconnected Air Force research, acquisition, test, and sustainment enterprise.” --Gen. Arnold W. Bunch, Jr., AFMC Commander. “
Digital Air Force
The new “Digital Air Force” initiative emphasizes reforms that harness the integrated strengths of a connected network of weapons, sensors and analytic tools.
Donovan stresses ‘Digital Air Force’s’ importance and necessity

EVENTS

 Virtual Industry Exchange Day

 Sept. 21, 2020

Event Slides:  Virtual Industry Exchange Day Presentation

WATCH the video of the live event.

Industry Day Frequently Asked Questions

The Air Force hosted a Digital Campaign Virtual Industry Exchange Day on Sept. 21, 2020.  The event was recorded and can be accessed at https://youtu.be/26lot6gv3Xk.  

The Air Force Digital Campaign plans to conduct these Industry Exchange events on a continuous basis to update industry and academia on progress and breakthroughs. Information on upcoming events will be available at this site.

 Digital Campaign RFI

 The AFMC Digital Campaign has posted an Request for Information (RFI) on the BetaSAM website at https://beta.sam.gov/opp/795c2cd63e6e435eba9d5c4daef93a16/view?keywords=%22digital%20campaign%22&sort=-relevance&index=&is_active=true&page=1.

The RFI includes defining a standard set of Digital Engineering (DE) features that acquisition team members select from to meet their overall acquisition goals and objectives. Prototype, demonstration system and commercial buys may require a modest set of DE features, while major acquisitions for enduring product lines may require a full set of DE features. Acquisitions in between may require a different set of DE features.

The AFMC Digital Campaign has produced a set of slides and other materials available at the BetaSAM link to explain the concept and use of DE features, from Acquisition Strategy to Contract award. The team is requesting feedback on the approach. 

Visit the BetaSAM site to learn more.

Contact Us

For more information on the AFMC Digital Campaign, contact the AFMC Digital Campaign team.  

Lines of Effort

The Digital Campaign consists of six Lines of Effort (LOEs). Each LOE is lead by a champion (team lead) and is supervised by an Air Force Life Cycle Management Center general officer and/or Program Executive Officer who helps to maintain the focus and drive the accomplishment of the campaign objectives.  

  • LOE 0: Integrated Environment – IT Infrastructure
    • Champion:  Richard Kutter 

    • PEO Advisor:  Maj. Gen. Michael Schmidt

  • LOE 1:  Integrated Environment – Models and Tools  ​
    • Champion:  Thomas A. Lockhart 
    • PEO Advisor:  Brig. Gen. Anthony Genatempo
  • LOE 2: Standards, Data and Architectures
    • ​Champion:  Mitchel B. Miller 
    • PEO Advisor:  Brig. Gen. Heath Collins
  • LOE 3: Lifecycle Strategies and Processes 
    • ​Champion:  MLansen Conley
    • PEO Advisor:  Brig. Gen. Ryan Britton 
  • LOE 4: Policy and Guidance 
    • ​Champion:  Thomas Doyon                                           
    • PEO Advisor:   Lynda Rutledge 
       
  • LOE 5: Workforce and Culture 
    • ​Champion:  Jackie Janning-Lask                                   
    • PEO Advisor:  Brig. Gen. John Newberry 
       

The Strategy

An AFMC top priority is to transition the Air Force life cycle enterprise into one that leverages 21st Century digital technology to manage Air Force technical baselines from concept through sustainment. The Digital Campaign aims to create a technical environment that provides for the delivery of cutting-edge capabilities at ever increasing speed and efficiency by designing, sustaining, and modernizing them in an integrated digital domain.  
 
  • To address the increasing time to field capabilities, AFMC must become digital, matching many non-military industries that have widely embraced digital tools, processes, and approaches--greatly improving their time-to-market.
  • Transitioning to a digital AFMC enterprise is foundational to our success and will be the critical enabler to delivering capability at speed.
  • Digital tools and processes can improve time and efficiency in each acquisition phase. 
  • The expected outcome is to deliver capabilities at ever increasing speed and efficiency by designing, sustaining, and modernizing them in an integrated digital ecosystem. 
  • Air Force enterprise adoption of innovative product development methods, processes, and tools can improve time-to-field, program agility, quality, and cost. 
  • The coordinated effort is defined by six lines of effort. 
  • The integrated digital ecosystem will guide, orchestrate and deliver the means for each individual across the materiel enterprise to access the data, functions and elements needed to do their job in a purely digital manner:  all functions, not just engineering.