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Overview

The Vision:  “One Team…One Digital Lifecycle Enterprise”

The Why:  The United States Air Force is the most capable and effective airpower in the world. However, potential adversaries are rapidly delivering new capabilities and are threatening, and in some cases surpassing, our military dominance. The increasing time it takes to field new capabilities is the greatest hindrance to maintaining dominance in the future. 

The Campaign:  The Air Force Materiel Command Digital Campaign is an AFMC coordinated effort to move the activities of our enterprise, government and industry, to modern digital capabilities and processes. The desired end state is a collaborative, integrated digital environment that guides, orchestrates, and delivers the means for each individual across the enterprise to access the data, functions and elements needed to do a his or her job in a purely digital manner. This includes all functions, from acquistion to sustainment and beyond, not just engineering. 

The End Game:  To deliver capabilities to our Air and Space Force at ever increasing speed and efficiency by designing, sustaining, and modernizing them in an integrated digital environment. 

News and Updates

Roper joins first Digital Campaign virtual industry day
The Air Force Digital Campaign kicked off the first Virtual Industry Exchange September 21, hosting industry and academia to share the Digital Campaign strategy, invite input from the commercial and private sector, and to prepare participants for how the Department of the Air Force will conduct business in the digital age. (Air Force Digital Hangar illustration by Kenneth McNulty)
SECAF unveils new “eSeries” classification in nod to Department’s digital future
Secretary of the Air Force Barbara Barrett announced a new weapons system designator, the “e” series, at the Air Force Association Air, Space and Cyber Conference, Arlington, Va., Sept. 14, 2020. Aircraft, satellites, weapon systems and more that are digitally engineered will receive the “e” prefix.”
Enter the Matrix...the New Digital Acquisition Reality
Dr. Roper Vision
AFMC Digital Campaign aims to modernize, streamline life cycle process
“Transitioning to a digital AFMC enterprise is a priority for our command and is foundational to our success in today’s adversarial environment. To continue to be the critical enabler for our Air Force and deliver capability at the speed of relevance, we need to leverage digital technologies to better enable a fully interconnected Air Force research, acquisition, test, and sustainment enterprise.” --Gen. Arnold W. Bunch, Jr., AFMC Commander. “
Digital Air Force
The new “Digital Air Force” initiative emphasizes reforms that harness the integrated strengths of a connected network of weapons, sensors and analytic tools.
Donovan stresses ‘Digital Air Force’s’ importance and necessity

EVENTS

 Virtual Industry Exchange Day

 Sept. 21, 2020

11 am-3 pm ET

Event Slides:  Virtual Industry Exchange Day Presentation

Link to LIVE event on Sept. 21

The Air Force will host a Digital Campaign Virtual Industry Exchange Day, Sept. 21.

The event will be conducted via Microsoft Teams Live from 11 a.m. to 3:30 p.m. ET,  and will be hosted by Dr. Will Roper, Assistant Secretary of the Air Force for Acquisition, Technology, and Logistics, and Gen. Arnold W. Bunch, Jr.,  Commander, Air Force Materiel Command.

Attendees will  be able to provide feedback and comments regarding the strategy to help ensure the effort meets the collaborative needs of all as it progresses into the future.

To learn more about the event and register to attend, visit the Virtual Industry Day registration link. 

The Air Force Digital Campaign plans to conduct these Industry Exchange events on a continuous basis to update industry and academia on progress and breakthroughs. Information on upcoming events will be available at this site.

Contact Us

For more information on the AFMC Digital Campaign, contact the AFMC Digital Campaign team.  

Lines of Effort

The Digital Campaign consists of six Lines of Effort (LOEs). Each LOE is lead by a champion (team lead) and is supervised by an Air Force Life Cycle Management Center general officer and/or Program Executive Officer who helps to maintain the focus and drive the accomplishment of the campaign objectives.  

  • LOE 0: Integrated Environment – IT Infrastructure
    • Champion:  Richard Kutter 

    • PEO Advisor:  Maj. Gen. Michael Schmidt

  • LOE 1:  Integrated Environment – Models and Tools  ​
    • Champion:  Thomas A. Lockhart 
    • PEO Advisor:  Brig. Gen. Anthony Genatempo
  • LOE 2: Standards, Data and Architectures
    • ​Champion:  Mitchel B. Miller 
    • PEO Advisor:  Brig. Gen. Heath Collins
  • LOE 3: Lifecycle Strategies and Processes 
    • ​Champion:  MLansen Conley
    • PEO Advisor:  Brig. Gen. Ryan Britton 
  • LOE 4: Policy and Guidance 
    • ​Champion:  Thomas Doyon                                           
    • PEO Advisor:   Lynda Rutledge 
       
  • LOE 5: Workforce and Culture 
    • ​Champion:  Jackie Janning-Lask                                   
    • PEO Advisor:  Brig. Gen. John Newberry 
       

The Strategy

An AFMC top priority is to transition the Air Force life cycle enterprise into one that leverages 21st Century digital technology to manage Air Force technical baselines from concept through sustainment. The Digital Campaign aims to create a technical environment that provides for the delivery of cutting-edge capabilities at ever increasing speed and efficiency by designing, sustaining, and modernizing them in an integrated digital domain.  
 
  • To address the increasing time to field capabilities, AFMC must become digital, matching many non-military industries that have widely embraced digital tools, processes, and approaches--greatly improving their time-to-market.
  • Transitioning to a digital AFMC enterprise is foundational to our success and will be the critical enabler to delivering capability at speed.
  • Digital tools and processes can improve time and efficiency in each acquisition phase. 
  • The expected outcome is to deliver capabilities at ever increasing speed and efficiency by designing, sustaining, and modernizing them in an integrated digital ecosystem. 
  • Air Force enterprise adoption of innovative product development methods, processes, and tools can improve time-to-field, program agility, quality, and cost. 
  • The coordinated effort is defined by six lines of effort. 
  • The integrated digital ecosystem will guide, orchestrate and deliver the means for each individual across the materiel enterprise to access the data, functions and elements needed to do their job in a purely digital manner:  all functions, not just engineering.